Beauty Therapy for Wellness | Business Plan

hit Therapy for Wellness Business Plan single out 2 The BusinessMy BackgroundThe idea for this backup has been arrayting be after out in my mind since I first began studying strike Therapy at James Watt College. My years of customer service experience, that I gained previous to head t distributivelyerting college, in hospitality both in a managerial role and a team member depart dish up me intumesce and pot be adapted to suit the truelove and complemental therapies industry. When I started I knew my end goal was to set up a sm every in all calling of my accept apply the qualifications I was to gain, I did not, in sentence realise at the judgment of conviction that I would go on to act on complementary therapies.During the 3 years I hold back been studying I went from apricot, to spa route and then onto Complementary Therapies, I be remove been a devoted student byout this time and continuously took on some(prenominal)(prenominal) challenge given to me. I have civilizeed hard throughout this time and as a consequence to the hard work I have done I was toured a job in the 5 star Blythswood Squ ar Spa where I had done my placement, I have been thither for almost 2 years now where I have essential my skill and knowledge seat, this had aldepressioned me to work with umpteen assorted people and get a taste of the work I want to do. I have also had the opportunity to witness first hand m whatsoever resplendent working(a) practices, which has given me plenty of ideas of how I locoweed see my course and preachings running.As thoroughly as my time in college and the spa I also do work from home with clients I have met through c move back friends and family members. This has let me build a small client base with whom I can fall back on at quieter quantify in the makening of my new venture.I have added a repeat of my CV in Appendix 2.The IdeaThe idea for my clientele allow for be a elbow room in the local health snapper in which I exit straits complementary therapies. Massage get out be the main focus, I exit offer limited aromatherapy using pre-blended oils which have been pre-blended and labelled before I get them. The main preachings I give offer ordain be Swedish manipulate, deep thread massage, sports/remedial massage, Indian head massage, aromatherapy (using pre-blended oils) and facials. I will be working closely with the healthc atomic number 18 professionals in the concenter in which the business is ground and will take referrals from them to try and aid the patients in their healthc atomic number 18 use ups. The business will be contrastive from anywhere in the part as there are only salons around, all of which are much much focused on beauty treatment and nails as opposed to massage and complementary therapies.Business NameMy business name will be A unagitated Touch, tranquil means quiet, calm or composed and this is how I intend my business to be. I will aim to al coun sel ls have a tranquil atmosphere, calm staff should I contend to expand or get help and al directions leave my clients shade tranquil and relaxed. The touch part refers to the massage treatments I will offer. specify to DateAll of my initial research has been fully compiled and as in brief as I have purchased the products and equipment needed and register that I am self-employed to HMRC I will be in a set to open.Mission StatementA Tranquil Touch will be a place of calm and tranquillity, as the name suggests. I will provide the best possible service to my clients through hard work, dainty customer service, high school standards and professionalism. I will aim to provide a place and treatment list for which my clients will wish to return time and time again to receive the complementary therapies they need in tack together to feel their best.Short term objectivesOver the next 12 months I aim to achieve regular visits from existing clients from the health centre and of my own, on b oard new faces through recommendations and with successful advertising through Facebook, through promotion, packages and termslists. Posters will be on display in the health centre, town halls, schools and an early(a)(prenominal) public buildings in town, price lists will be available in various locations throughout the various locations as well. To en undisputable a productive business in the future and establish a healthy job I will advertise as much as I can before opening and in the 1st year modify and drumming up new business through promotions and advertising as and when is necessary.Long term objectivesMy aim for the future is to expand the business into an health centre, where clients can come to relax, unwind, fine tune their minds and bodies and evoke any medical they are receiving from the NHS. I would hope to have a successful business and employ staff to run a room each in any given day. I would also like to include a beauty room as part of the business to help c lients grimace as good as they feel, trends are fast moving heretofore and firearm I will strive to continue my own attainment and that of my staff, I would take over as a managing role providing treatments as and when possible. I will always be 100% involved in my business, supportive to employees, always looking at things through the customers eyes while providing the best possible client journey for all.Industry Analysis scattering ChanelA Tranquil Touch, based deep down Port Glasgow health Centre, is a holistic salon with a friendly and relaxed ethos in which provides a high standard of massage services. The method of distribution is direct distribution as the service is coming directly from myself to my clients and they come to the premises.Competition For A Tranquil Touch I want to set myself apart from other salons in the heavens that offer a similar type of service. After researching I discovered that there are 4 salons in the surrounding area of Port Glasgow wellness Centre, who are my direct competitors. There is a hatchway in the area for a service which concentrates on complementary therapies, specialising in massage and which is not focused on beauty treatments but looks to correct the health and wellbeing of its clients. After having sent out a questionnaire (included in appendix 3) and speaking to my own clients I have gained through wandering(a) services, I found out that they want a business they can feel confident will provide them with services and treatments to complement and enhance the health care they are receiving from the NHS. Most people seem to be unaware of the added benefits of massage or do not think that beauty salons are the best place to receive these treatments (some examples of the returned questionnaires are included in appendix 4).Direct CompetitorsTres Mar 5 Church Street, Port Glasgow, PA14 5EH are the salon in my area I consider to be my strongest competitors. They offer aromatherapy, reflexology and chiropody a s well as massage, facials and sports massage. At the moment they are often fully booked but this mostly with nails, waxing and the other beauty treatments they offer. As long as I keep my prices low I should be able to stain my clientele and keep them. I will also offer different opening hours keeping my room open late when they are not in order to target clients after working hours (I have included a copy of the treatment price list in appendix 5).Amethyst Hair and Beauty King Street, Port Glasgow are the closest salon to the health centre where I will be based, at the moment they do offer facials but have no body massage treatments on their treatment menu as they offer more superficial treatments much(prenominal) as nails, lashes, waxing and hair dressing. This should be of long benefit to me. I may also try and make a link with the salon where we can offer referrals to our clients (I have included a copy of the treatment price list in appendix 5).The other 2 salons in the ar ea are the Relaxation Room and Brown Street Hair and Beauty. two of these salons are relatively new and also offer mainly beauty treatments, as they are not yet well established within the area and have not done much in the way of advertising I do not see them as a major threat, as long as my advertising is done well I am positive I can establish my business in the area without too much bother in the way of competition.Operational PlanServices I plan to offer different types of massage which will be Swedish, Aromatherapy (using pre-blended oils), deep tissue, sports/remedial, Indian head, bamboo, hot rock musics and facials to begin with. I will offer full body and have many options for part body which will be back, have it off and shoulders, facial, scalp neck and shoulders, legs and feet, hand and arm, abdominal and chest, neck and shoulders. All massages will be customised to ascertain the needs of the client and will therefore be bespoke, this is something completely differe nt from that which is offered in any of the surrounding salons and will be my main selling point.Cost The rent for the room for the 1st 2 months will speak to me 600. The room is in walk in condition and needs no decorating, due to the specialised nature of the business I will need very little equipment which is massage bed at approx 350, hot stone heater and stones 100, a hot towel cabinet 150 and a selection of towels (large and small), face cloths and mitts on which I estimate I will need to spend 100 to begin with.My other costs will be products and consumables such as couch roll, spatulas, bowls, first aid kit, grapeseed oil, pre-blended aromatherapy oil, cleanser, toner, mask, exfoliator, cotton fiber pads, tissues, massage cream and moisturisers all of which I can get for an pronounce cost of 200 to get me started. I can get all of this from beauty express which will keep my shipping costs to a minimum.As I plan on paying my insurance with my own money I estimate I will ne ed an guess total of 1500 to get me started.Legal Entity The legal entity I will be trading under will be as a touch on trader as I will be working for myself, rental a room and solely responsible for starting it up. Therefore, there are no particular legal formalities to adhere to and no cookery permission is needed as the business is already established. However, I will contact the HMRC to inform them that I will be self-employed and when I intend to start my business.Health and golosh legislations There is a great deal of legislations which protects both the clients and myself. I must ensure as well as the manager at Twisted Sister salon, to follow the legislations efficiently according to the Health and Safety at Work answer (1974).Health and Safety at Work Act (1974) This forms the basis of health and safety regulations in the UK, this act explains the minimum standards involve for health, safety, and welfare in the workplace. This makes sure that all work premises are safe to use.How this applies to me? I work in a unique(predicate) work area have goting out treatments on clients. Therefore, I am responsible for celebrateing my work area throughout each treatment and making sure that it is safe and hygienic enough for my clients and myself. I will check my work area thoroughly such as the cleanliness of the work surfaces and trolleys. I ensure there are no lose wires, spillages and blockages of any of the pathways and that there are no hazards causing risk to any of the employees or customers.The workplace (Health, safety and welfare) regulations 1992 This is to make sure that all those working, maintain the high safety standards of the environment. This includes equipment, ventilation, working temperature, lighting and cleanliness, avoidance of falling objects, safe floors, windows and doors.How this applies to me? I am responsible for my clients comfort and safety. Therefore, it is important for me to check all aspects of the treatment and treatment area. I ensure that the temperature is at the correct working level along with accurate lighting, the light bright enough for me to carry out the treatment safely yet low enough to make out a relaxing ambiance. Also, ensure that the area is thoroughly cleaned with disinfectant to garnish the chance of cross-infection, in which can be passed on from person to person, or coming into contact with a contaminated work surface or tool. All tools and equipment which I use is sterilised and disinfected appropriately. All bedding is newly laundered and changed after each client.Methods of sterilisation and disinfectionUV cabinet These are passing recommended for equipment sterilisation. Tools and equipment can be placed in the cabinet for effective sterilisation.Disinfectants ammonia compound disinfectants (e.g. Barbicide) can be used for metal and plastic items such as tweezers and scissors. Follow manufacturers instructions for correct use.Control of substances Hazardous to Health Regulations (2002) This is commonly referred to as COSHH Regulations. These regulations are very important as it is a legal obligation to assess any risks associated with hazardous substances used in the workplace to eliminate or control risks.How this applies to me? To prevent personal defame from hazardous substances e.g. skin irritation, respiratory disease, a COSHH risk assessment is required for such substances as cleaning chemicals. All cosmetic products used in salons must comply with the Cosmetic Products (Safety) Regulations 2004, which are enforced by handicraft Standards Officers.During the treatments I handle products with care and only use and store them succeeding(a) the manufacturers instructions throughout.Electricity at Work Regulations 1989 These ensure that all equipment and sockets have been checked by a professional electrician. It is important to ensure that any employee uses their own initiative to check the appliances they are using. For example, sp otting any faint-hearted or exposed wires.How this applies to me? Before my treatment I ensure that the galvanising equipment I am using are all checked and kept up(p) in accordance of the manufacturers instructions and recommendations. I ensure that no wires are twisted, worn or frayed and that the plug is not cracked or loose. Once the treatment is over I store the equipment away safely with all the wires fixed securely in its place.Data Protection Act The client is asked very personal questions during a consultation through specific consultation techniques. Therefore, it is important to ensure that any information given is kept mystical and secure.How this applies to me? I conduct a consultation with my clients before a treatment depending on what they are having to determine contra-indications and to ensure it is safe and able for the client. I therefore, ensure that all information that is given remain confidential and protected. I keep all documents and answers from othe rs and are not kept longstanding than necessary.Amy GrayHNC Complementary Therapiespg. 1